Starting a restaurant in Australia can be a lucrative business. It all depends on the location. If you can open a restaurant in a highly urban and tourist-friendly area like Sydney, Melbourne, or Brisbane, you will be able to make a killing. So, if you see yourself as a restaurateur in the immediate future, here are several tips to follow:
Know All the Regulatory Requirements
Australia has numerous complicated regulations regarding businesses as well as the food industry. Eateries and restaurants are some of the most heavily regulated businesses in the country. The government is particularly concerned about public safety with regards to foodborne diseases. Therefore, you must be extra careful to follow all the necessary requirements, including building code regulations, to avoid litigation. Consult with a lawyer and the local government in the area for more details.
Offer a Diverse Menu Keeping Allergies in Mind
Keep in mind that your target customer base will have very different food intolerance levels. So, you will have to worry about food allergies and intolerance issues some customers may face, and adjust the menu accordingly. Some items your eatery offers may have to pass IGG testing for food intolerance. Clearly mark food items containing known allergens like peanut products and shrimp. You can offer alternative options for people with allergies, like vegetable cocktail instead of shrimp cocktail. If you offer family dining, it’s important to have items on the menu that the occasional allergic family member can also enjoy. Otherwise, you may effectively lose customers to restaurants that do offer these options.
Get a POS System
Most restaurants settle down for a cashier system for check out. Instead, consider installing a Point of Sales (POS) system. A POS system is an upgraded, data rich version of the old cash register system. The biggest advantages of this system are that they are fast, highly efficient, and let you collect customer data relevant for targeted marketing. You can collect customer emails and phone numbers easily with a POS system, so you can directly market later to keep customers returning. Also, your restaurant can easily implement a loyalty program with a POS system. So, think about getting one to save time and money on busy days.
Develop a Mobile App
The target customer bases of almost all restaurants are highly mobile oriented. People search for nearby restaurants most often on their smartphones, not desktops. Therefore, if your restaurant has a mobile app, your business will have a better chance at attracting new customers. Developing a mobile app does not cost much money nowadays. You can easily outsource the task to a local app developer. Afterwards, you can incorporate the app into your marketing strategy. Do make sure that your restaurant is listed on Google Maps as well.
Be Mobile Responsive
Along with the app, don’t forget to make your website mobile responsive as well. Mobile responsiveness is a term given to a website’s ability to load on small smartphone screens fast. As mentioned before, people are more likely to search for things like food and eateries on handheld devices. If your website is not mobile responsive, it will be effectively locked out of these search results. Therefore, make it a priority to make your website mobile responsive.
The restaurant industry is a highly competitive one. Cities and even some suburban areas are overrun by many restaurants. To stand above this fray, your restaurant will need to be unique and highly attuned to the needs of the local customer base. So, follow the tips mentioned above, and be creative throughout to remain relevant.